Monday, May 31, 2010
New York allowed to Increase the Number of Charter Schools
The New York state legislature voted to increase the cap on the number of charter schools in the state from 200 to 460. As the NY times article "New York State Votes to Expand Charter Schools" reports this may increase New York's chances of receiving $700 million in Federal "Race to the Top" grant money. In New York City the number of charters would be capped at 214. Currently number of charters in NYC is about 100. The bill also increased the amount of oversight that charters would receive and increased regulations pertaining to the formation and operation of charter schools.
Friday, May 28, 2010
Cal State system may get a boost
In recent years the California State university system has be cut beyond the bone. In 1984 the university system's share of the state budget was 11% while last year it had shrunk to 5.7%. The budget was cut 21% last year alone. As reported in the LA times article "Investing in Higher Education is a Win-Win," Gov. Arnold Schwarzenegger is proposing to increase California State University's budget by about $365 million. While this won't make up entirely for the large one-time cut last year it is at least a step in the right direction.
Saturday, May 22, 2010
Market for Teachers is Weakest in Years
Over 3600 applicants for 8 positions. That is what occurred in the Port Washington District on Long Island. As the NY times article "Teaching Facing Weakest Market in Years" reports the situation is much the same in other school districts. Teach for America received 46,000 applicants for 4,500 slots. While many applicants will have to find alternative work, given the tight labor market conditions the average quality of the teachers that are lucky enough to be hired should be higher than usual.
New DOE report on Reading Test Scores
The Department of Education released a report on reading test scores for 4th and 8th graders yesterday entitled "Reading 2009 Trial Urban District Assessment: Results at Grades 4 and 8" which looks at National Assessment of Educational Progress (NAEP) scores for 4th and 8th graders at 18 large urban school districts. Here is a summary of the results.
Tuesday, May 18, 2010
Kenangan Seneby Corporation 2005-2010
Kenangan Seneby Corporation 2005-2010
Masa-masa SMA
Masa-masa Kuliah
Perbaikan:
Pertama:
06-06-2010
Seneby ICT Corp.
"Kita Pasti Bisa"
Tip Teknologi Informasi
From SpeedyWiki
Hardware
- Komputer yang Ramah Lingkungan
- Beberapa Tip Praktis untuk nge-Green
- Lima Alasan untuk Memperbarui Komputer Anda
- Intel Destination: Speed
- Desktop PC tidak ditinggalkan
- Tip Membangun Server Sendiri
- Merakit Laptop Axioo Sendiri
- PC Troubleshooting
Software
- OpenOffice vs. MSOffice
- e-voting, tamparan dari Jembrana Bali
- Pendidikan: Virtual Laboratorium Menggunakan Linux
- Teknik Hacking
- http://pujanggaitusudahmati.wordpress.com/2010/05/24/flash-buat-linux-open-source-kenapa-engga-_/
- http://sourceforge.net/projects/f4l/ - Flash for Linux
Remote Control
- http://www.wajanbolic.com/?p=359 - Remote Reset Power via GSM
Referensi
- http://fix-vista.com/ - berbagai bug Vista
Pranala Menarik
Monday, May 10, 2010
What are Brand and branding? What are the Main Strategies of Its?
Definition of Brand of Company
Brand means name, symbol or design of the product of company. It creates difference of one company's product with other competitor company's product.
Definition of Branding of Company
Branding is technique in which company provides the name and design to each product for creating a special identity. It is helpful for consumer to identify special quality product or products in market.
Strategies of Branding of Company
Following are the main branding strategy which can be used for making and developing of new brand.
1. Brand Positioning Strategy
Brand positioning means bring the brand name of company in mind of customer. When a customer goes to market and he or she should demand of specific product. It means company is successful to position the brand in the mind of consumer. Company must be careful while positioning the brand.
a) It must not be copied from other brand.
b) Company's brand shows the benefits of products.
c) It simply convey the idea of belief and values of company.
2. Brand Name Strategy
You often see that one company's brand name are easily copied due to weakness of brand selection. For example YouTube.com video site's brand name has been copied by many other site like utube.com etc.
So be careful when you are creating the name of brand.
a) It should tell the quality of product.
b) It should be easily to pronounce, recognize and remember.
c) It should easily be translated.
d) It should be capable for legal protection.
3. Brand Sponsorship
a) National brand
Sometime, a company can spend money for marketing of company brand as nation or international basis.
b) Middle men's brand
It is private brand which is created by middlemen.
c) Licensing
Sometime, company can take the brand of other company on license basis for increasing sale.
d) Co-brand
Sometime, company can contract with other company and mix other company brand as co-brand with his products brand and sell after this.
e) Takeover the brand
Google takeover the YouTube, so, its brand is also taken over by google.
4. Brand Development
a) Main name of brand + one more line which shows the quality of product
b) Use the same famous brand in other products.
c) Multi brand - Two or more name brand of same product.
5. Brand Management
a) Brand Equity
For brand management, management calculates the estimated value of brand. It shows as brand equity. It is an asset of company. Suppose, Lux, company creates lux brand equity fund with Rs. 9000000 and utilizes it for advertising, now its brand has becomes famous. Company can calculate its estimated value and try to protect it by opening brand asset management team.
Brand means name, symbol or design of the product of company. It creates difference of one company's product with other competitor company's product.
Definition of Branding of Company
Branding is technique in which company provides the name and design to each product for creating a special identity. It is helpful for consumer to identify special quality product or products in market.
Strategies of Branding of Company
Following are the main branding strategy which can be used for making and developing of new brand.
1. Brand Positioning Strategy
Brand positioning means bring the brand name of company in mind of customer. When a customer goes to market and he or she should demand of specific product. It means company is successful to position the brand in the mind of consumer. Company must be careful while positioning the brand.
a) It must not be copied from other brand.
b) Company's brand shows the benefits of products.
c) It simply convey the idea of belief and values of company.
2. Brand Name Strategy
You often see that one company's brand name are easily copied due to weakness of brand selection. For example YouTube.com video site's brand name has been copied by many other site like utube.com etc.
So be careful when you are creating the name of brand.
a) It should tell the quality of product.
b) It should be easily to pronounce, recognize and remember.
c) It should easily be translated.
d) It should be capable for legal protection.
3. Brand Sponsorship
a) National brand
Sometime, a company can spend money for marketing of company brand as nation or international basis.
b) Middle men's brand
It is private brand which is created by middlemen.
c) Licensing
Sometime, company can take the brand of other company on license basis for increasing sale.
d) Co-brand
Sometime, company can contract with other company and mix other company brand as co-brand with his products brand and sell after this.
e) Takeover the brand
Google takeover the YouTube, so, its brand is also taken over by google.
4. Brand Development
a) Main name of brand + one more line which shows the quality of product
b) Use the same famous brand in other products.
c) Multi brand - Two or more name brand of same product.
5. Brand Management
a) Brand Equity
For brand management, management calculates the estimated value of brand. It shows as brand equity. It is an asset of company. Suppose, Lux, company creates lux brand equity fund with Rs. 9000000 and utilizes it for advertising, now its brand has becomes famous. Company can calculate its estimated value and try to protect it by opening brand asset management team.
Sunday, May 9, 2010
What is Product Mix?
Product mix is the set or group of products which a particular company offers to public. Product mix is very helpful for taking advantage one product brand benefit for selling other product. For example:
Godrej Agrovet division has following product mix:
a) animal feeds
b) agricultural inputs
c) horticulture
d) tissue culture
e) retailing
Godrej Agrovet division has following product mix:
a) animal feeds
b) agricultural inputs
c) horticulture
d) tissue culture
e) retailing
What is Product Life Cycle? What are its main stages? What strategies will you follow in these stages?
Product life cycle shows the different stages in which it lives his life just as human being. A human being enjoys childhood, youth age and old age and after this, it is sure he will die. Same thing happens with all products. Product life cycle has four parts. In first stage introduction, second stage is stage of growth, third is the stage of maturity and in the end stage is decline. After this, value of product is totally dropped from market due to invention of new product. We can portray its sketch on the graph paper. Its shape will be bell shape.
Its strategies are divided in Four stages according to life of product.
Ist Stage
Introduction stage of Product life cycle
First stage of plc is called introduction stage. In this stage, product is newly developed and launched in the market. Because, consumer does not know about this product earlier, so its marketing is very difficult. Marketer has to teach the consumers about its benefits and its advance facilities . For new product's introductory stage, marketer can take the market with marketing skimming strategy or marketing penetration strategy. One more feature of this stage that company sale will be low.
2nd Stage
Growth stage of Product life cycle
In this stage, consumer knows the product because he has taken past experience after purchasing it at introductory stage. So, sale will increase. In this stage, company can increase the price for getting old promotion and advertising cost. Company can pay more on advertising for developing product brand image in the minds of consumers. In this stage company's profit will also rise.
3rd Stage
Maturity
At this stage product life cycle, our sale reaches at highest level. Product is become well known in the market. In this stage, we have to decrease our price for taking maximum part of product and defeating market competitors. Company can offer special discount to dealer for selling fast before reaching it declining stage.
4th Stage
Decline Stage
At this stage, sales fall very sharply. No more new customer wants to buy it . At this stage, company can offer public to switch to his new advance product. Company can take milk from brand name without any new advertising cost.
Saturday, May 8, 2010
Stages in Developing New Product
Before describing the stages in developing the new product in marketing mix, we will define the product with following way
Definition of Product
Product is the tangible and intangible things which satisfy the needs of consumers. It means not only physical things which we purchase are the products but all the services of other persons are also product. For example TV, computer, watch, food, house and Taxi driver's services are also products which we can purchase and satisfy our needs.
Following are the seven stages or steps in development of a new product
Ist stage
Idea generation
Idea generation is the first stage of product development. For developing a product, company takes the idea from his internal and external sources.
internal sources of idea generation
a) basic research on google b) idea from production department c) sales men's idea d) top management's idea
external sources of idea generation
a) business magazine b) competitors c) necessity of consumers c) inventor's idea
*
Idea should be helpful for satisfying consumer's need, other wise drop the idea. For taking second step ask from yourself, is it worth considering - if yes, then take second step
2nd Stage
Idea Screening
It is the second stage or step of development of new product. After collecting large number of idea for making new product, company will analyze them with his technical screening system or team and drop bad idea. Idea screening is helpful
a) to reduce the chance of development of product on the basis of poor idea.
b) to reduce the chance of not developing the product on the basis of very good idea.
*
Technical base of idea screening
Company can enumerate his employees to make check list for idea screening.
value of idea
basis of screening
good idea - should be selected
bad idea - should not be selected
3rd Stage
Laboratory Test
This is the third stage of development of new product. In this step, we test the product's development with in company before actual launch in the market for following purpose.
a) To know
whether our buyer will buy it or not?
b) To know
whether it will be suitable for consumer according to their need of product?
* Company can also use computer for lab testing.
4th Stage
Marketing strategy development
In this stage, company makes following planning for good product development
a) first year market budget - cost
b) estimate first year profit
c) value of sales and profit after one year.
5th Stage
Business Analysis
This is the fifth stage of development of new product. In this stage, company calculate his overall return on investment, if company will launch the product. If it is profitable, company will produce it otherwise, drop his plan because company's money is not money of one man or employee but this money is invested by large number of investors. So, board of directors can not waste it by unprofitable production of new product. For calculating this, they will analyze
a) demand b) cost c) profitability
6th Stage
Actual Product development
After this, company's R and D department produces one or two sample of products and check it.
7th Stage
Market Test
In this step or stage, company launches product in very small part of market as market test and for knowing the interest of consumers, dealers and retailers. If consumers' reaction are good, company will take the next action.
8th Stage
Commercialization
In this step, company manages large scale production, marketing and commercialization of new product with following marketing strategy.
a) when to produce - fix the time
b) where to produce - fix the geography
c) to whom to sell - target marketing strategy
d) How - Brand Strategy.
Definition of Product
Product is the tangible and intangible things which satisfy the needs of consumers. It means not only physical things which we purchase are the products but all the services of other persons are also product. For example TV, computer, watch, food, house and Taxi driver's services are also products which we can purchase and satisfy our needs.
Following are the seven stages or steps in development of a new product
Ist stage
Idea generation
Idea generation is the first stage of product development. For developing a product, company takes the idea from his internal and external sources.
internal sources of idea generation
a) basic research on google b) idea from production department c) sales men's idea d) top management's idea
external sources of idea generation
a) business magazine b) competitors c) necessity of consumers c) inventor's idea
*
Idea should be helpful for satisfying consumer's need, other wise drop the idea. For taking second step ask from yourself, is it worth considering - if yes, then take second step
2nd Stage
Idea Screening
It is the second stage or step of development of new product. After collecting large number of idea for making new product, company will analyze them with his technical screening system or team and drop bad idea. Idea screening is helpful
a) to reduce the chance of development of product on the basis of poor idea.
b) to reduce the chance of not developing the product on the basis of very good idea.
*
Technical base of idea screening
Company can enumerate his employees to make check list for idea screening.
value of idea
basis of screening
good idea - should be selected
bad idea - should not be selected
3rd Stage
Laboratory Test
This is the third stage of development of new product. In this step, we test the product's development with in company before actual launch in the market for following purpose.
a) To know
whether our buyer will buy it or not?
b) To know
whether it will be suitable for consumer according to their need of product?
* Company can also use computer for lab testing.
4th Stage
Marketing strategy development
In this stage, company makes following planning for good product development
a) first year market budget - cost
b) estimate first year profit
c) value of sales and profit after one year.
5th Stage
Business Analysis
This is the fifth stage of development of new product. In this stage, company calculate his overall return on investment, if company will launch the product. If it is profitable, company will produce it otherwise, drop his plan because company's money is not money of one man or employee but this money is invested by large number of investors. So, board of directors can not waste it by unprofitable production of new product. For calculating this, they will analyze
a) demand b) cost c) profitability
6th Stage
Actual Product development
After this, company's R and D department produces one or two sample of products and check it.
7th Stage
Market Test
In this step or stage, company launches product in very small part of market as market test and for knowing the interest of consumers, dealers and retailers. If consumers' reaction are good, company will take the next action.
8th Stage
Commercialization
In this step, company manages large scale production, marketing and commercialization of new product with following marketing strategy.
a) when to produce - fix the time
b) where to produce - fix the geography
c) to whom to sell - target marketing strategy
d) How - Brand Strategy.
Positioning for Competitive Advantage Simplified
Simple definition of Positioning for competitive advantage
Positioning for competitive advantage is strategy for defeating our competitors. In this, we study weak points of our competitors and make the list. After this, company makes the product which can be easily sold, if our competitors are failed to provide same facilities with this product.
Positioning for competitive advantage is strategy for defeating our competitors. In this, we study weak points of our competitors and make the list. After this, company makes the product which can be easily sold, if our competitors are failed to provide same facilities with this product.
Strategy of Segmenting the Market
For creating target market or segmenting the market, we can use following strategy :
1st Strategy
Undifferential Marketing or Mass Strategy
In this strategy, company does not make small segment of market and target the whole market in one offer. All marketing mix policy will be same for all parts of market.
2nd Strategy
Differentiated Segmented Marketing
In this strategy, company divides his products, services according to need of different consumers. Company's all market policy will be different for all market segmentation.
For example:
Company of refrigerator enters in differentiative marketing technique and divide his product on basis of income of consumers.
Ist Product - 165 liters. with two door advance refrigerator for rich consumers.
2nd Product - 165 liters. with one door simple for middle consumer.
3rd Strategy
Concentrated Marketing
This strategy is used when company has limited resources and wants high profit from specific segment of market, at that time company makes market policies for specific segment.
1st Strategy
Undifferential Marketing or Mass Strategy
In this strategy, company does not make small segment of market and target the whole market in one offer. All marketing mix policy will be same for all parts of market.
2nd Strategy
Differentiated Segmented Marketing
In this strategy, company divides his products, services according to need of different consumers. Company's all market policy will be different for all market segmentation.
For example:
Company of refrigerator enters in differentiative marketing technique and divide his product on basis of income of consumers.
Ist Product - 165 liters. with two door advance refrigerator for rich consumers.
2nd Product - 165 liters. with one door simple for middle consumer.
3rd Strategy
Concentrated Marketing
This strategy is used when company has limited resources and wants high profit from specific segment of market, at that time company makes market policies for specific segment.
Friday, May 7, 2010
Market Segmentation
Market segmentation is a technique in which companies divide their large market into small parts. This small division is very helpful to reach the specific consumer and providing his best product according to his need. There are large number of buyers in the market and market has been made big. So, it is very necessary to segment or divide into small parts according to the needs, wants, location of consumers.
Major basis or Ways or Approaches for segmenting consumer and business market
[ A] Segmenting Consumer Market
1. Geographic Segmentation
If a company divides his business market according to the geographical location, then it will be geographic segmentation. Segmentation is done on the basis of nations, regions, states countries, cities and villages.
2. Demographic Segmentation
In this segmentation, company divide the market into small parts on the basis of age, gender, family size and income.
For example, we can divide market according to age of consumers
We can develop products for young - Segment A
We can also develop products for old - Segment B
3.Gender Segmentation
In this division company divides market according to male and female need. This division can be seen in clothing business.
4. Income Segmentation
This segmentation can be used for selling financial products and automobile industry.
Suppose a company makes cars. Then its price will be divided according to the income of consumers
a) Car for high income class
b) Car for middle income class
5. Psychological Segmentation
This division is done according to life style and personality of consumer. You can see different makeup and fashion products in the market which are affected with the psychology of consumers.
6. Behavioral Segmentation
This division is done according to a) knowledge of consumers b) attitude of consumers c) response of consumers
For example
i) products for first time users
ii) products for regular users
[B] Segmenting the Business Market
Business market can not divide only above basis but we can divide it on the basis of Zip codes, level of population and IP address of computer also.
[C] Segmenting of International Market
For segmenting our international market, we have to study international economy and political environment of each country. After this, we can make and fix the target to sell specific product for specific country according to the need of consumer of that country. It is not necessary that same product will be sold in two or more country. Company should watch cultural factors of different country also.
Major basis or Ways or Approaches for segmenting consumer and business market
[ A] Segmenting Consumer Market
1. Geographic Segmentation
If a company divides his business market according to the geographical location, then it will be geographic segmentation. Segmentation is done on the basis of nations, regions, states countries, cities and villages.
2. Demographic Segmentation
In this segmentation, company divide the market into small parts on the basis of age, gender, family size and income.
For example, we can divide market according to age of consumers
We can develop products for young - Segment A
We can also develop products for old - Segment B
3.Gender Segmentation
In this division company divides market according to male and female need. This division can be seen in clothing business.
4. Income Segmentation
This segmentation can be used for selling financial products and automobile industry.
Suppose a company makes cars. Then its price will be divided according to the income of consumers
a) Car for high income class
b) Car for middle income class
5. Psychological Segmentation
This division is done according to life style and personality of consumer. You can see different makeup and fashion products in the market which are affected with the psychology of consumers.
6. Behavioral Segmentation
This division is done according to a) knowledge of consumers b) attitude of consumers c) response of consumers
For example
i) products for first time users
ii) products for regular users
[B] Segmenting the Business Market
Business market can not divide only above basis but we can divide it on the basis of Zip codes, level of population and IP address of computer also.
[C] Segmenting of International Market
For segmenting our international market, we have to study international economy and political environment of each country. After this, we can make and fix the target to sell specific product for specific country according to the need of consumer of that country. It is not necessary that same product will be sold in two or more country. Company should watch cultural factors of different country also.
Thursday, May 6, 2010
Analyzing Consumer Market and Buyer Behavior
Q: What is consumer behavior? What are main factors affecting consumer behavior and what are the stages or steps of buying decision process?
Definition of Consumer Behavior
Consumer behavior is the study of all factors which affect consumer's buying decision. It is the technique to analyze the psychology of consumer. It is very helpful for selling the products to all consumers and satisfy them. In simple words, with the study of consumer behavior, you can know:
a) When will our consumer buy the goods? - To know the correct time
b) Why will he buy the goods? - Know the need of consumer
c) How will he buy the goods? - Process of buying
d) Where will he buy the goods? - Place
Factor affecting consumer's behavior
1. Cultural factors
Culture affects consumer behavior very deeply. Following are the main components of cultural factors.
i) Nationality
Consumer buying decision is affected by nationality of consumer. Need of Indian consumer is different from need of USA consumers
ii) Religion
There are many religion In India. We can not do marketing of drinks for Hindu religious persons, because their behavior is affected by their religion. There religion teach them not to drink alcohols.
2. Social Factors
Consumer's behavior is also affected with many social factor whose list, we can make in following way
a) Reference group
friends, relatives, neighbours, co-workers and classmates
b) Family
father, mother, sister and brother
c) Role and status
peon, clerk and manager
3. Personal Factors
Age of person, his stage in life cycle and his personal occupation also effect his behavior. Children age is age of fun and they can demand education and fun products. After marriage, young couple can demand house for living but at the old age, you can demand health products.
4. Psychological factors
Following are the psychological factors which affects consumer's behavior.
a) motivation b) love c) morality d) security of body e) security of employment
Steps Of Buying Decision Process
1st Step
To Identify the need of Product
This is the first step of buying decision process in which marketer estimates consumer's need of products. Consumer can buy the product for satisfying his basic and other needs.
2nd Step
Collection of Information
After this, consumer will search for buying best product, he can search on Internet or can take help of friends, neighbours and newspapers for find quality product.
3rd Step
Evaluation of Alternatives
After this, buyer will evaluate all alternatives from where he can buy the product. He will choose the best alternative for buying the product.
4th Step
Purchase decision
In this step, buyer buys the product by physically going to market or by giving the order online.
5th Step
Post Purchase Behavior
After purchasing, buyer uses the product and shows his behavior by following ways
a) He is satisfied from the product
c) He is not satisfied from product
Definition of Consumer Behavior
Consumer behavior is the study of all factors which affect consumer's buying decision. It is the technique to analyze the psychology of consumer. It is very helpful for selling the products to all consumers and satisfy them. In simple words, with the study of consumer behavior, you can know:
a) When will our consumer buy the goods? - To know the correct time
b) Why will he buy the goods? - Know the need of consumer
c) How will he buy the goods? - Process of buying
d) Where will he buy the goods? - Place
Factor affecting consumer's behavior
1. Cultural factors
Culture affects consumer behavior very deeply. Following are the main components of cultural factors.
i) Nationality
Consumer buying decision is affected by nationality of consumer. Need of Indian consumer is different from need of USA consumers
ii) Religion
There are many religion In India. We can not do marketing of drinks for Hindu religious persons, because their behavior is affected by their religion. There religion teach them not to drink alcohols.
2. Social Factors
Consumer's behavior is also affected with many social factor whose list, we can make in following way
a) Reference group
friends, relatives, neighbours, co-workers and classmates
b) Family
father, mother, sister and brother
c) Role and status
peon, clerk and manager
3. Personal Factors
Age of person, his stage in life cycle and his personal occupation also effect his behavior. Children age is age of fun and they can demand education and fun products. After marriage, young couple can demand house for living but at the old age, you can demand health products.
4. Psychological factors
Following are the psychological factors which affects consumer's behavior.
a) motivation b) love c) morality d) security of body e) security of employment
Steps Of Buying Decision Process
1st Step
To Identify the need of Product
This is the first step of buying decision process in which marketer estimates consumer's need of products. Consumer can buy the product for satisfying his basic and other needs.
2nd Step
Collection of Information
After this, consumer will search for buying best product, he can search on Internet or can take help of friends, neighbours and newspapers for find quality product.
3rd Step
Evaluation of Alternatives
After this, buyer will evaluate all alternatives from where he can buy the product. He will choose the best alternative for buying the product.
4th Step
Purchase decision
In this step, buyer buys the product by physically going to market or by giving the order online.
5th Step
Post Purchase Behavior
After purchasing, buyer uses the product and shows his behavior by following ways
a) He is satisfied from the product
c) He is not satisfied from product
Wednesday, May 5, 2010
What is Marketing Research and Strategic Planning in Marketing Management? What are the Steps in Marketing Planning? What are its importance?
Definition of Marketing Research and Strategic Planning
Marketing research and strategic planning is the process of estimation and directions for creating new customers. We all know that today business are facing competition. If we have to win competition, we have to take many decisions about future marketing. All decision are called marketing research and strategic planning.
Steps of marketing planning
Ist Step
To Identify company's Strength and Weakness
It is the first step of marketing planning in which company estimates his strength, opportunities and powers in marketing. It also estimates its weak points. This step can be done with marketing environment scanning. In this marketing scanning data and compare with our competitors. After this our strength and weakness can be estimated.
2nd Step
To Identify Marketing Objectives:
There are many objectives of marketing. It is the second step of marketing that we should identify these objectives. There are main objective of marketing planning
a) Financial objectives
It is the objective of marketing planning that we have to increase our return on investment.
b) To increase the share in market.
3rd Step
Making Marketing Policies
This is the third step of marketing planning in which company makes his marketing policies according to the marketing objectives.
4th Step
Development of Good Marketing Mix
After making the marketing policies, we have to make good marketing mix.
1. Product
2. Price
3. Promotion
4. Place
5th Step
Sub Plans
We also have to make sub plans which is helpful for obtaining main plan of the marketing.
6th Step
Monitoring
We have to check our main plan under monitoring
Importance of marketing planning and strategy
1. It is helpful for determination of future marketing decisions.
2. To know the opportunities and weakness of the company.
3. Management by Objectives
4. Effective use of financial resources.
5. Good co-ordination
Marketing research and strategic planning is the process of estimation and directions for creating new customers. We all know that today business are facing competition. If we have to win competition, we have to take many decisions about future marketing. All decision are called marketing research and strategic planning.
Steps of marketing planning
Ist Step
To Identify company's Strength and Weakness
It is the first step of marketing planning in which company estimates his strength, opportunities and powers in marketing. It also estimates its weak points. This step can be done with marketing environment scanning. In this marketing scanning data and compare with our competitors. After this our strength and weakness can be estimated.
2nd Step
To Identify Marketing Objectives:
There are many objectives of marketing. It is the second step of marketing that we should identify these objectives. There are main objective of marketing planning
a) Financial objectives
It is the objective of marketing planning that we have to increase our return on investment.
b) To increase the share in market.
3rd Step
Making Marketing Policies
This is the third step of marketing planning in which company makes his marketing policies according to the marketing objectives.
4th Step
Development of Good Marketing Mix
After making the marketing policies, we have to make good marketing mix.
1. Product
2. Price
3. Promotion
4. Place
5th Step
Sub Plans
We also have to make sub plans which is helpful for obtaining main plan of the marketing.
6th Step
Monitoring
We have to check our main plan under monitoring
Importance of marketing planning and strategy
1. It is helpful for determination of future marketing decisions.
2. To know the opportunities and weakness of the company.
3. Management by Objectives
4. Effective use of financial resources.
5. Good co-ordination
Tuesday, May 4, 2010
Data Warehousing
Data warehousing is system in which data is collected in online data base. It is also helpful for providing data for data mining. In data warehouse, you can find data of consumer according to consumer's profile. So, there is no need to further analyze that data. For taking data from data warehousing there is no need to do any large scale activities. Almost all the work is done automatically.
Data Mining
Data mining is automatic analysis of large data stored in data warehouse. Today, different data mining sofware or cloud computing are being used for this purpose. It is useful for online marketing.
Marketing Intelligence
Marketing intelligence is strategy in which company gets the information of competitors activities through his intelligence bureau and use it for his business sales promotion.
For Example :
Suppose there are three companies who are taking the contract for construction of building. The names of company are A, B and C. Suppose, govt. demands bid for construction of government building. C company is very clever and takes help from his intelligence bureau for knowing the bid prices of B and C company. After some investigation, company's intelligence bureau succeeded to know the expected bid prices of B and C company. Now, A company decreases his cost than competitors and win the bid from government department. So, marketing intelligence is very needed for every company.
For Example :
Suppose there are three companies who are taking the contract for construction of building. The names of company are A, B and C. Suppose, govt. demands bid for construction of government building. C company is very clever and takes help from his intelligence bureau for knowing the bid prices of B and C company. After some investigation, company's intelligence bureau succeeded to know the expected bid prices of B and C company. Now, A company decreases his cost than competitors and win the bid from government department. So, marketing intelligence is very needed for every company.
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